Make a Splash With Social Media in Your School or District

Location: Room 213

Explore and create Preregistration and additional fee required.

Registration code: WH026

Fee: $113 (After May 1, $123)
[Explore and create : Workshop]

Saturday, June 24, 12:30–3:30 pm
Location: Room 213

Karen Blumberg   Lucy Gray  
School leaders will see how to leverage a core set of digital tools to boost personal productivity, professional learning and school and district communications. Learn tips and tricks from experts and come away from this hands-on experience with ideas for engaging your school community in creative ways.

Fee: $113 (After May 1, $123)
Skill level: Intermediate
Attendee devices: Devices required
Attendee device specification: Smartphone: Android, iOS, Windows
Laptop: PC, Chromebook, Mac
Tablet: Android, iOS, Windows
Participant accounts, software and other materials: Attendees should have accounts and apps for: Facebook, Twitter, and YouTube.
Focus: Leadership
Topic: Community outreach
Grade level: PK-12
ISTE Standards: Administrators : Visionary leadership
Administrators : Digital age learning culture
Administrators : Excellence in professional practice
Additional detail: Leadership strand session

Digital tote resources

Proposal summary

Purpose & objective

In this session, experienced social media mavens and educators will guide administrators through hands-on experiences to help them utilize a core set of digital tools. Participants will boost their personal productivity and will discover professional learning opportunities through the use of social media. Additionally, school leaders will develop social media strategies for improving school communications and community engagement. Participants will come away from this workshop with a comprehensive set of skills to make the most of social media as they seek to continuously improve their schools and/or districts.

Participants will be able to:

-Implement digital tools to engage students, parents and community members
-Develop a branding strategy for their school or district
-Become familiar with commonly used digital tools such as Facebook, Twitter, and YouTube
-Add other professionals to their professional learning networks
-Understand the value of social currency and serendipity
-Develop their own digital footprint and persona
-Practice content curation


I. Introductions
II. Mini-Keynote on Best Practices in Social Media
III. Hands-on Practice with Twitter
IV. Hands-on Practice with Facebook
V. Hands-on Practice with YouTube
VI. Development of a Comprehensive Social Media Strategy
VII. Workshop Conclusion

Supporting research

Hampton, Steven Coleman, "Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators andSuperintendents' Perceptions" (2016).Dissertations.Paper 316.

Barkley, Candice. "School Leader Use of Social Media for Professional Discourse." Diss. Virginia Commonwealth U, 2012. VCU Scholars Compass. VCU University Archives, May 2012. Web. .

Social Media Handbook for School Administrators

The Superintendency and Social Networking

Digitally Speaking / Using Social Media to Reach Your Community



Karen Blumberg, The Brearley School

Karen Blumberg has been teaching and coordinating technology since 1996. She is thrilled to be the K-12 Technology Coordinator at The Brearley School in New York City working with faculty and students to integrate technology academically, creatively, and responsibly. Karen is a founder and organizer of Robo Expo, TEDx events, and global edcamps including edcampNYC and edcampBKK. Among other awards, Karen was an NAIS Teacher of the Future and past President of the New York Consortium of Independent School Technologists. Karen is passionate about photography, traveling, tinkering, bargain shopping, and good eats.

Lucy Gray, North Shore Country Day School

Currently an education consultant, Lucy Gray previously taught elementary grade levels in Chicago Public Schools and middle school computer science at the University of Chicago Laboratory Schools. In 2007, Lucy founded the Global Education Collaborative, a network for educators interested in collaboration which has been expanded into the Global Education Conference Network. In her consulting life, she has led CoSN’s Leadership for Mobile Learning initiative, developed strategic plans and content for companies, provided professional development coaching to school districts, and presented at numerous conferences. Lucy also has received the distinctions of Apple Distinguished Educator and Google Certified Teacher.

learning starts here

San Antonio

June 25-28, 2017

© 2017 International Society for Technology in Education (ISTE), All Rights Reserved