ISTE20Creative Constructor
Lab Virtual
Leadership Summit
Edtech Advocacy &
Policy Summit

From Chief Technology Officer to Chief Storytelling Officer: Modeling Modern Administrative Communication

Location: W184c

Participate and share

Participate and share : Interactive lecture

Tuesday, June 26, 1:45–2:45 pm
Location: W184c

Brian Briggs   Bill Selak  
Our jobs as tech directors go way beyond fixing servers and cracked screens. Administrators expect teachers to implement 21st century skills in lessons, but communications from administrators don’t often engage teachers with cutting-edge tools. We'll talk about how to become a better storyteller: tutorials, social media, announcements and more!

Skill level: Beginner
Attendee devices: Devices useful
Attendee device specification: Smartphone: Windows, Android, iOS
Tablet: Android, iOS, Windows
Participant accounts, software and other materials: Recommended social media apps: Instagram, Snapchat, Twitter. Recommended creation apps: Clips (iOS only), Canva, Adobe Spark.
Focus: Leadership
Topic: Community outreach
Grade level: PK-12
ISTE Standards: For Administrators:
Visionary Leadership
  • Engage in an ongoing process to develop, implement and communicate technology-infused strategic plans aligned with a shared vision.
  • Inspire and facilitate among all stakeholders a shared vision of purposeful change that maximizes use of digital age resources to meet and exceed learning goals, support effective instructional practice, and maximize performance of district and school leaders.
Excellence in Professional Practice
  • Promote and model effective communication and collaboration among stakeholders using digital age tools.

Proposal summary

Purpose & objective

Participants will know why it is important for administrators to be storytellers. They will be able to create compelling content on a variety of platforms. They will create subtitled videos with soundtracks in Clips. They will create eye-catching quotes using Canva and Adobe Spark that will be social media-optimized. They will look at how to share their own learning, as well as how to train colleagues using Instagram, Snapchat, and Twitter.

Participants will be able to successfully post engaging media (Clips app, Canva/Spark graphic) to at least two social media sites.


1 Why share? Why spend time making information engaging? (10 min)
Our jobs as Tech Directors go way beyond fixing servers and cracked screens. Administrators expect teachers to implement 21st Century skills in lessons, but communications from administrators don’t often engage teachers with cutting edge tools.
2 Creating engaging newsletters. (10 min)
Promote what is happening within your district or school and spread the news using tools that will lead to communities actually viewing the content. We will cover tools like google slides, Smore, and postermywall.
3 Snapchat! (5 min)
Snapchat is all about visuals and stories, and this presentation is about visuals and stories. Few administrators share the day-to-day experiences publicly. This is a great platform to share what you as an admin are thinking about, what you’re reading about, and what you are doing on your campus.
4 Instagram & Instagram Stories (15 min)
Using Instagram to share your story. Use the app to push content across other social media sites like Twitter and Facebook. Transform boring text into engaging, shareable graphics using Canva and Adobe Spark.

5 Video (10 min)
Using video tools like Clips, screen recordings,and iMovie to create quick, on-the-spot tutorials on how to use certain tools. Create media clips of what is happening around the district.

5 Podcast (5 min)
Use podcasting as a way to deliver all the great happenings going on throughout schools and districts. Recommend/crowdsource innovative podcasts.

6 All of this is much better than automated phone call!

Supporting research

Let's Get Social By Ginger Carlson and Raphael Raphael

Untangling the Web: 20 Tools to Power Up Your Teaching by Adam S. Bellow and Stephen E. Dembo

The Global Educator by Julie Lindsay

More [+]


Brian Briggs, Plumas Lake Elementary School District

Brian Briggs is the Director of Innovation and Instructional Technology for PLESD. Brian enjoys working with teachers and students teaching, training and learning alongside them with new and exciting topics in Educational Technology. He is also in charge of the infrastructure of the school district but its the education that is dear to his heart. Connect with Brian on Twitter at @bribriggs.

Bill Selak, Hillbrook School

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