ISTE20Digital Leadership
Summit at ISTE20 Live
ISTE21Creative Constructor
Lab Virtual
Edtech Advocacy &
Policy Summit

Transforming Education with Funding Your 21st Century Learning Classroom

Location: W187b

Listen and learn

Listen and learn : Panel

Sunday, June 24, 1:00–2:00 pm
Location: W187b

Kristina Holzweiss   Francie Kugelman   Diane Norris   Nancy Sale  
People's Choice winner. Learn from a panel of educators that has collectively raised more than $350,000 as they share their tips for leveraging the power of crowdfunding through to fund school supplies, books, robotics, 3D printers, author visits and field trips. Even their ISTE 2018 trip was primarily funded through!

Skill level: Beginner
Attendee devices: Devices useful
Attendee device specification: Smartphone: Windows, Android, iOS
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
Participant accounts, software and other materials: Participants may want to create an account at prior to the presentation (optional).
Focus: Professional learning
Topic: Best practices for using the ISTE Standards
Grade level: PK-12
ISTE Standards: For Educators:
  • Advocate for equitable access to educational technology, digital content and learning opportunities to meet the diverse needs of all students.
  • Design authentic learning activities that align with content area standards and use digital tools and resources to maximize active, deep learning.
  • Foster a culture where students take ownership of their learning goals and outcomes in both independent and group settings.
Related exhibitors:

Proposal summary

Purpose & objective

The participants will learn how to write a DonorsChoose project proposal with the best chance of funding based on criteria and suggestions.
The participants will learn about digital marketing strategies to share their DonorsChoose projects to potential donors using social media including Twitter, Facebook, and email.
The participants will learn about print marketing strategies to share their DonorsChoose projects to potential donors using flyers and business cards.
The participants will learn about matches and innovation challenges that will support their funding goals.
The participants will learn about giving pages and how to participate in the DonorsChoose community of educators.
The participants will learn about the variety of projects that they can request ranging from books to ebooks to Chromebooks.
The participants will learn how student learning has been transformed across the nation, from teachers of different grades and subject areas.


Introduction to panelists and highlights of their DonorsChoose transformed classrooms with photos and videos of student testimonials. Suggested ideas of DonorsChoose projects (20 minutes)
Foundations of creating a DonorsChoose project (20 minutes).
Strategies for sharing through digital marketing (5 minutes).
Strategies for sharing through print marketing (5 minutes).
Q and A (10 minutes)

Participants will have access to an exclusive Facebook group created especially for ISTE attendees. They will have access to materials and may post questions for the presenters after the ISTE conference.

Participants may participate in a TodaysMeet backchannel discussion during the presentation to ask questions and to share ideas.

Participants may begin writing their project proposals during this session.

All educators new to DonorsChoose who post a project and notify the panelists, will be eligible for a $5 DonorsChoose gift card.

Supporting research

More [+]


Kristina Holzweiss, Syosset High School

Kristina A. Holzweiss is a middle school library media specialist on Long Island, New York. Kristina was named the School Library Journal Librarian of the Year in 2015, a Library Journal Mover & Shaker, and a NSBA "20 to Watch" emerging education technology leader. Kristina is the president of the nonprofit organization Long Island LEADS (, a community effort to learn, educate, advocate, develop, and support the maker movement and STEAM education. She also founded SLIME - Students of Long Island Maker Expo ( Kristina is the co-author of 8 Scholastic makerspace books and "Hacking School Libraries."

Francie Kugelman, Dahlia Heights Elementary

Francie Kugelman has taught 5th, 6th, and 3rd grade. Through, she has been able to create a classroom filled with 1:1 technology including MacBooks, Chromebooks, and iPads. She has taught her students how to program with LEGO EV3 and LEGO WeDo Robotics, and received these resources through projects. Francie is co-administrator with Laura Candler of the Caring Classrooms giving page which has helped raise over $450,000 in donations to projects. Francie has funded 247 projects totaling $142,600 in resources.

Diane Norris, Double Churches Elementary School

Diane Norris is an upper grades teacher at an elementary school in Georgia. She teaches a diverse population of students including students with disabilities, gifted learners, and students from military families. With the help of the community she has funded 176 projects, bringing 1:1 technology, robotics, resources to support differentiated instruction, and a classroom makerspace to her students.

Nancy Sale, Lillie C. Evans K-8 Center

Nancy Sale has taught for 33 years in inner-city Miami, where she introduces STEM concepts to her Pre-K students while using 1:1 iPads and other technology like Chromebooks which allow home use to access the Waterford Learning also their older siblings can use iReady program. Her project “Dot and Dash” was chosen for a national campaign to encourage teachers to submit STEM projects. These items were acquired through generous donations through Donor’s Choose. Ms. Sale has led science workshops for 10 years at NSTA, teaching educators how to engage students and showing teachers simple, effective ways to acquire resources.

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