Classroom Clickbait - Tapping into Student Curiosity
Participate and share : Interactive lecture
Tuesday, June 25, 2:45–3:45 pm
David Clough Alfonso Favale
Clickbait works because it sparks your curiosity. We'll explore five techniques that you can use to grab students' interest. We'll show examples of each strategy, share how we have used them in real lessons and explore online tools for creating classroom clickbait.
|Audience:||Coaches, Teachers, Library media specialists|
|Attendee devices:||Devices useful|
|Attendee device specification:||Smartphone: Windows, Android, iOS
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
|Participant accounts, software and other materials:||Having a Google account is helpful, but not necessary.|
|Focus:||Digital age teaching & learning|
|Topic:||Instructional design and delivery|
|Subject area:||Social studies, Science|
|ISTE Standards:||For Educators:
The goal of this session is to provide educators with inspiration and resources for creating lessons that tap into students' natural curiosity based on the techniques used by online clickbait advertisements.
Participants will be able to identify at least five techniques used by clickbait advertisers and adapt those strategies into their classroom lessons to spark student interest. Participants will also be able to access a variety of online resources for inspiring curiosity and creating clickbait-style lessons.
-Provide an overview of clickbait strategies and the psychology behind them (10 minutes).
-Share ways we have adapted these strategies to the classroom and sample student projects (20 minutes).
-Explore a variety of free websites for inspiration and creation of clickbait-style lessons (20 minutes).
-Create and share your own clickbait worthy ideas. Q&A (10 minutes).
Why You Can't Resist Clicking on This Article: The Clickbait Conundrum https://blog.hubspot.com/marketing/clickbait-conundrum-history-psychology-ethics
The Rise of Clickbait (and the Psychology Behind It) https://www.zembula.com/blog/rise-clickbait-psychology-behind/
Clickbait Can't Be Stopped Because of this Brain Function https://medium.com/boost-linguistics/clickbait-cant-be-stopped-because-of-this-brain-function-4111a4aca795
6 Ways to Use the Curiosity Gap in Your Marketing Campaigns https://www.wordstream.com/blog/ws/2017/04/10/curiosity-gap
How Curiosity Can Be Modeled for a Clickbait Detector https://arxiv.org/abs/1806.04212
The Psychology Triggers Behind Clickbait Titles and Why We Click Them https://www.jeremysaid.com/blog/psychology-behind-clickbait-titles/
The 5 Psychological Reasons You Can't Resist Clickbait https://www.inverse.com/article/4069-the-5-psychological-reasons-you-can-t-resist-clickbait
The Curiosity Gap https://www.skyword.com/contentstandard/creativity/the-curiosity-gap-how-consumer-psychology-is-driven-by-whats-missing/
Why Clickbait Works (and Why You Should Do More of It) https://neilpatel.com/blog/why-clickbait-works/
The Psychology of Curiosity https://www.researchgate.net/publication/232440476/download
11 Reasons We're Too Dumb To Resist Clickbait https://thebestschools.org/magazine/why-clickbait-works/