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Edtech Advocacy &
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Opening the Classroom Window, One #tweetcher at a Time

Listen and learn

Listen and learn : Lecture

Monday, June 24, 8:30–9:30 am
Location: Room 124

Chad Oliver   Dr. Kamela Patton  
Learn how to transform your school or district culture by showcasing innovative teaching techniques and highlighting exclusive learning opportunities by using Twitter. You will leave knowing how to be a Tweetcher and purposefully leverage social media to transform your school and district culture.

Audience: Curriculum/district specialists, Teachers, Technology coordinators/facilitators
Skill level: Beginner
Attendee devices: Devices useful
Attendee device specification: Smartphone: Windows, Android, iOS
Tablet: Android, iOS, Windows
Focus: Digital age teaching & learning
Topic: Communication and collaboration
Subject area: STEM/STEAM
ISTE Standards: For Students:
Global Collaborator
  • Students use digital tools to connect with learners from a variety of backgrounds and cultures, engaging with them in ways that broaden mutual understanding and learning.
For Education Leaders:
Empowering Leader
  • Empower educators to exercise professional agency, build teacher leadership skills and pursue personalized professional learning.

Proposal summary

Purpose & objective

o Educational or infrastructure challenge/situation
 Through interviews and group discussions with Principals and our teacher pilot group, three potential fears quickly surfaced that could possibly stifle teacher interest: 1) fear of technology, 2) fear of student privacy violations, and 3) fear of making a mistake that would lead to discipline. It was clear that we would need to address all three of these fears in our rollout trainings and follow-up coaching sessions.
 We needed trained social media professionals available to help. The district’s two Communications Specialists took part in months of training regarding proper social media content creation that school-based administrators and teachers would be using. Both Specialists were integral pieces of the plan and became resources to all 50 schools. We fielded questions daily for 90-120 days as more and more #tweetchers and tech teams came online.

o Evidence of success
 National School Public Relations Association (NSPRA) 2017 Golden Medallion Recipient
 2017 Blackboard Catalyst Community Engagement Award winner for innovative social media use in K-12 education
 School social media use was named as one of four powerful practices for CCPS during our Feb 2017 accreditation renewal findings.


 Introductions and program overview
 Connection to ISTE standard
 Overview of the Tweetcher Program
 Share evidence and examples of Tweetcher Program
 Collaborate with ISTE Audience using tweetbeam
 Question and answer

Supporting research

o Supporting Research
 “How Social Media is Reshaping Today’s Education System”
 “Making the Case for Social Media in Schools”

More [+]


Chad Oliver, Collier County Public Schools
Dr. Kamela Patton, Collier County Public Schools

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