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CTE in Charlotte Mecklenberg: The Next Generation of Marketing Leaders

Participate and share

Participate and share : Poster


Monday, June 24, 8:00–10:00 am
Location: Posters: Level 4, Terrace Ballroom Lobby, Table 1

Dr. Nakesha Dawson  
How do you prepare students for the future of work? The Salesforce economy will create 3.3 million jobs by 2022, generating unmatched demand for employees with Salesforce skills. Get inspired by students and leaders who modernized marketing curriculum to make sure students can graduate Salesforce-certified.

Audience: Curriculum/district specialists, Principals/head teachers, Professional developers
Skill level: Beginner
Attendee devices: Devices not needed
Participant accounts, software and other materials: None needed.
Focus: Leadership
Topic: Digital equity
Grade level: 9-12
Subject area: Career and technical education
ISTE Standards: For Students:
Creative Communicator
  • Students publish or present content that customizes the message and medium for their intended audiences.
Knowledge Constructor
  • Students build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions.
For Educators:
Facilitator
  • Manage the use of technology and student learning strategies in digital platforms, virtual environments, hands-on makerspaces or in the field.

Proposal summary

Purpose & objective

Leaders in CMS are constantly looking for higher quality job opportunities than are currently available in the local economy. How can digital tools and the expansion of remote work be leveraged to provide access and opportunity to youth in CMS? CMS combined student-driven learning experiences and experiential curriculum with an industry-validated certification that signals employability to companies and nonprofits that use Salesforce across the globe.

The purpose of the presentation is to share how CMS modernized their Marketing CTE Pathway to provide students at 14 public high schools with:
- Access to prominent professional tools, the Salesforce marketing suite, and a growing economy
- Skills and industry certification to boost employability and access to quality jobs with competitive salaries
- Real-world, applied learning using cases and problem-solving related to the business world and their own immediate community

In addition, this presentation offers an opportunity to explore best practices for identifying and collaborating with an industry-embedded partner. Co-designed curriculum ensures the relevance of the learning pathway to current students, the school community, and potential employers.

Supporting research

Salesforce commissioned a study of the economy around Salesforce, which can be accessed here: https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/idc-study-salesforce-economy.pdf

Information on the merits of CTE can be found here: https://educationnorthwest.org/resources/what-research-says-career-technical-education-cte-updated-2018
Most notable is the emphasis on depth over breadth, which underscores how critical quality and opportunity for deep learning yields the best results. This is critical to the in-depth learning of one tool and opportunity to pursue an industry-recognized certification.

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Presenters

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Dr. Nakesha Dawson, Charlotte Mecklenburg Schools

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