CTE in Charlotte Mecklenberg: The Next Generation of Marketing Leaders
Participate and share : Poster
Monday, June 24, 8:00–10:00 am
Location: Posters: Level 4, Terrace Ballroom Lobby, Table 1
Dr. Nakesha Dawson
How do you prepare students for the future of work? The Salesforce economy will create 3.3 million jobs by 2022, generating unmatched demand for employees with Salesforce skills. Get inspired by students and leaders who modernized marketing curriculum to make sure students can graduate Salesforce-certified.
|Audience:||Curriculum/district specialists, Principals/head teachers, Professional developers|
|Attendee devices:||Devices not needed|
|Participant accounts, software and other materials:||None needed.|
|Subject area:||Career and technical education|
|ISTE Standards:||For Students:
Leaders in CMS are constantly looking for higher quality job opportunities than are currently available in the local economy. How can digital tools and the expansion of remote work be leveraged to provide access and opportunity to youth in CMS? CMS combined student-driven learning experiences and experiential curriculum with an industry-validated certification that signals employability to companies and nonprofits that use Salesforce across the globe.
The purpose of the presentation is to share how CMS modernized their Marketing CTE Pathway to provide students at 14 public high schools with:
- Access to prominent professional tools, the Salesforce marketing suite, and a growing economy
- Skills and industry certification to boost employability and access to quality jobs with competitive salaries
- Real-world, applied learning using cases and problem-solving related to the business world and their own immediate community
In addition, this presentation offers an opportunity to explore best practices for identifying and collaborating with an industry-embedded partner. Co-designed curriculum ensures the relevance of the learning pathway to current students, the school community, and potential employers.
Salesforce commissioned a study of the economy around Salesforce, which can be accessed here: https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/idc-study-salesforce-economy.pdf
Information on the merits of CTE can be found here: https://educationnorthwest.org/resources/what-research-says-career-technical-education-cte-updated-2018
Most notable is the emphasis on depth over breadth, which underscores how critical quality and opportunity for deep learning yields the best results. This is critical to the in-depth learning of one tool and opportunity to pursue an industry-recognized certification.