Creative Constructor
Lab Virtual
Leadership Exchange
at ISTELive 21
Edtech Advocacy &
Policy Summit

Community Building Through Media-Making

Listen and learn

Listen and learn : Snapshot

Monday, June 24, 1:30–2:30 pm
Location: 120A

Presentation 2 of 2
Other presentations:
Embracing a Digital Mindset: Digital Badges for Professional Development

Brian McCann   Tommy Whalen  
Watch, learn and listen to National Digital Principal of the Year (2018) Brian McCann, and filmmaker and teacherpreneur, Tommy Whalen, present ways to build culture, community and capacity within your school district through the creation of media. Snow day enthusiasts, film-advocates and future teacher-actors welcome!

Audience: Teachers, Principals/head teachers, Technology coordinators/facilitators
Skill level: Beginner
Attendee devices: Devices not needed
Focus: Digital age teaching & learning
Topic: Innovative learning environments
Grade level: PK-12
ISTE Standards: For Administrators:
Visionary Leadership
  • Engage in an ongoing process to develop, implement and communicate technology-infused strategic plans aligned with a shared vision.
  • Inspire and facilitate among all stakeholders a shared vision of purposeful change that maximizes use of digital age resources to meet and exceed learning goals, support effective instructional practice, and maximize performance of district and school leaders.
  • Advocate on local, state and national levels for policies, programs and funding to support implementation of a technology-infused vision and strategic plan.

Proposal summary

Purpose & objective

Educational or infrastructure challenge/situation.
-How to build media programming and integrate it within your school with zero funding.

Technology intervention. Include specific names/titles and descriptions if tools are not widely known and available.
-iOgrapher, Cable Access Television,

Evidence of success.
We now run our districts largest fundraiser - a student-run film festival in Oscar format with red carpet and industry professional judges. Some of our content can be seen here:


The presentation will be media-interactive in the sense that both presenters will be presenting alongside their digital (green-screened-self). The content will range from student-centered film festivals, snow day videos, and asynchronous video PD for parents and teachers. The presentation will total 30 minutes - 5 for an introduction and then 4 - 5 minute segments on each of the instructional practices. The last 5 will be used for summation and empowering others to reflect.

Supporting research

More [+]


Brian McCann, Joseph Case High School

Brian McCann is in his 15th year as principal of Joseph Case High School in Swansea, Mass., from which he graduated in 1980. He presented at ISTE's first Leadership Playground in San Antonio in 2017. Brian has contributed to Principal Leadership magazine prioritizing ed tech as a digital leader, as well as the educational leadership book The Principled Principal. Brian McCann was Massachusetts’ 2011 High School Principal of the Year and is currently one of NASSP’s 2018 National Digital Principals of the Year. Twitter: @casehighprinc.

Tommy Whalen, Great Place to Learn Technology Partners

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