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Streamlined Teacher Learning: Social Media and Podcasts for Ongoing Growth

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Colorado Convention Center, Bluebird Ballroom 2A

Participate and share: Interactive session
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Presenters

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EdTech Specialist
Eagle County School District
@ecsdedtechteam
@ecsd.edtech.team
Martha Burgess is an EdTech Specialist with Eagle County School District based in the Vail Valley of Colorado. Prior to assuming this position, she taught for 15 years in with age and topics ranging from 3rd - 8th grade Special Education, Language Arts, Visual Arts, and Drama. She earned her alternative license through Teach for America after completing an undergraduate degree in Theater Performance and a Master’s degree in Drama Therapy. As part of her current role, she enjoys coaching, developing content for the EdTech team’s Instagram and Facebook social media channels, and designing self-paced learning opportunities for lane advancement.
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Instructional Coach
Eagle County Schools
@WillHarrisECS

Session description

In this presentation, attendees will acquire skills to initiate and sustain micro-professional learning for teachers using social media platforms and podcast production. Participants will develop strategies for their school or district's social media presence, establish a distinct branding identity, and craft podcast episode outlines that can be promptly utilized.

Purpose & objective

Purpose:

The purpose of this presentation is to tackle the hurdles posed by limited time and classroom obligations in teacher professional development. We aim to deliver frequent micro-professional learning content through social media posts and podcasts. By employing tools like Canva, Adobe Audition, and WeVideo, we seek to create engaging visuals and monthly podcasts. These resources will reach educators through platforms like Instagram, Facebook, Spotify, and blogs, ensuring accessibility and convenience.

Objectives:

-To provide educators with frequent micro-professional development opportunities.
-To use visual components designed with Canva for enhanced content engagement and inclusivity
-To share content on various platforms, including Instagram, Facebook, Spotify, and blogs
-To create podcasts using Adobe Audition, WeVideo, or a platform of your choice
-To reach educators during their daily routines, fostering continuous growth and learning
-To collaborate and share ideas for how to build followers and listenership

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Outline

Outline

Participants will move through the following experiences first with designing a social media campaign and then with planning a Podcast. The slide deck will be enhanced with Nearpod in order to provide additional participant engagement.

Section 1: Social Media Planning

Presenter:
- Share Eagle County School District's EdTech Social Media Campaign experience.
- Address platform selection, branding, and graphic/photo strategies.
- Discuss budget constraints, follower acquisition, and cross-platform formatting.
- Recommend post scheduling, unified design, and engagement incentives.

Participant:
- Reflect and plan for learner needs.
- Choose platforms and refine branding.
- Identify potential challenges and mitigation strategies.
- Develop action steps for the campaign launch.

Section 2: Podcast Planning

Presenter:
- Share Eagle County School District's EdTech podcast launch experience.
- Cover recording locations, editing platforms, and hosting channels.
- Discuss challenges like content acquisition, audience building, music selection, and budget.
- Recommend collaboration, mobile recording, Adobe Audition for editing, and clear, content outlines.

Participant:
- Reflect on learner needs.
- Consider recording and editing options, and advertising channels.
- Address potential challenges with mitigation plans.
- Create a content outline for podcasts.

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Supporting research

More and more people turn to social media to get information and gain knowledge. While Social media platforms can be a space for misinformation, they can also offer educators access to a vast network of diverse perspectives and resources, facilitating the exchange of best practices and strategies for culturally inclusive teaching.

Podcasts, on the other hand, provide a flexible and accessible avenue for educators to engage in ongoing learning, especially during daily routines. The audio format allows for immersive storytelling and discussions, enabling educators to explore various cultural contexts and perspectives, enhancing their ability to create an inclusive and culturally responsive learning environment through leveraging educational technology.

These digital media outlets not only enable educators to stay updated on the latest pedagogical trends but also empower them to tailor their instructional practices to meet the unique needs of their culturally diverse student populations in a more responsive way.

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Session specifications

Topic:
Communication & collaboration
Skill level:
Beginner
Audience:
Coaches, Library media specialists, Professional developers
Attendee devices:
Devices useful
Attendee device specification:
Smartphone: Android, iOS, Windows
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
Participant accounts, software and other materials:
Canva, Spotify for Podcasters, Facebook, Instagram, Twitter/X, Pinterest, or other preferred social media accounts for their school/district, preferred Podcast editing software - recommended WeVideo or Adobe Audition.
ISTE Standards:
For Coaches:
Professional Learning Facilitator
  • Design professional learning based on needs assessments and frameworks for working with adults to support their cultural, social-emotional and learning needs.
Change Agent
  • Facilitate equitable use of digital learning tools and content that meet the needs of each learner.
  • Recognize educators across the organization who use technology effectively to enable high-impact teaching and learning.