Turn Your District into a Social Media Sensation: From Likes to LOLs!

Purpose & objective

Graphic Proficiency: Equip participants with the skills to proficiently use Canva for designing engaging and visually appealing graphics that resonate with the district's mission and values.

Social Media Amplification: Empower attendees to strategically enhance the district's social media presence by implementing effective content strategies, expanding the reach, and increasing audience engagement.

Personalized Storytelling: Enable participants to craft compelling narratives on social media that authentically represent the district's achievements, fostering stronger connections with parents and the community.

Outline

I. Purpose of the session - 5 minutes
II. Social Media Use - 10 minutes
A. Data of increase usage
B. Narrative change from pre and post
III. Canva Exploration - 20 minutes
A. Sign up for an educator account, if do not already have one.
B. Overview of Canva's template gallery.
IV. Business Suite Overview - 15 minutes
A. Linking Instagram and Facebook
B. Scheduling Posts
C. Insights
V. Wrap-up
A. Feedback

Supporting research

Websites and Blogs:

Buffer Blog: Buffer's blog offers a wealth of articles on social media best practices, audience engagement, and content creation.
Canva Design School: Canva's own resource hub provides tutorials and articles on graphic design and visual content creation.
Sprout Social Blog: Sprout Social's blog covers various aspects of social media marketing and engagement.

Articles:

"The Power of Storytelling in Social Media Marketing" by Social Media Today: This article explores the impact of storytelling on social media.
"How to Increase Parent Engagement with Social Media" by Edutopia: It discusses the importance of using social media for improved parent communication in education.