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Participants will be able to:
- explore strategies used by marketing companies and brands to increase video engagement
- learn and implement research-proven strategies for video lessons
- design lesson slides and activities for a flipped classroom model
- easily record and edit a video lesson using tools like Canva, Quizizz, Screen-castify, etc.
- integrate interactive tasks into video lessons
- share challenges and success stories creating video lessons
During the session, attendees will also have hands-on practice creating a video lesson and applying the tools mentioned above.
5 min | Introductions and overview of agenda
10 min | Insider secrets and the research behind compelling video content
20 min | Demonstration of top tools and apps to create video lessons (sample lessons will be shared)
20 min | Open explorations of the resources/tools allowing participants to practice elevating an existing traditional lesson to the virtual/flipped classroom.
5 min| Debrief and close
Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers Paperback by Stephen Gamble
https://olj.onlinelearningconsortium.org/index.php/olj/article/view/2077
https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.714.195&rep=rep1&type=pdf