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Building a Team of Content Creators

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Colorado Convention Center, Bluebird Ballroom Lobby, Table 41

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Presenters

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Dr. Jill Johnson
President
Class Intecom
@drjilljohnson
@drjilljohnson
Dr. Jill Johnson served in education for over 30 years as a classroom teacher, professional development consultant, and assistant principal before moving into her current role as President of Class Intercom. She holds degrees in language arts education, instructional technology, educational administration, and educational leadership. Her passion and research focus on student voice, student-led social media teams, social media management, and content creation in scholastic environments. She is married to Brady, and they have four children, three dogs, and twelve chickens.

Session description

Would you like help in telling your school’s story? This session will empower you create and sustain a social media team. Learn how to select, train, and inspire students and adults to take ownership of their school’s story. Get great tips for motivating others to create content for their school!

Purpose & objective

Purpose and Objectives:
● Learn how to uncover simple ways to tell the school district’s story
● Understand best practices for social media use to empower student voice
● Discover practical ways to get students involved in content creation
● Explore how to empower students to build bridges to the community
● Create a safe and inclusive environment for students to share their perspective while representing the school district

Tech Tool: Class Intercom, a social media management platform made for education

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Outline

Introduction/Background of Problems & Issues schools/students face (5 minutes)
Your Goal/Purpose for your social media team (5 minutes)
Recruit students (10 minutes)
Train students (10 minutes)
Retain students (10 minutes)
Sustain students (10 minutes)
Quick-start tips (5 minutes)
Summary (5 minutes)

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Supporting research

Technology Leadership Qualities in Secondary School Principals
in Nebraska Who Support Student-led Social Media Teams
https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1346&context=cehsedaddiss

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Session specifications

Topic:
Digital citizenship
Grade level:
6-12
Skill level:
Beginner
Audience:
Chief technology officers/superintendents/school board members, Curriculum/district specialists, Principals/head teachers
Attendee devices:
Devices useful
Attendee device specification:
Smartphone: Android, iOS, Windows
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
Participant accounts, software and other materials:
none
Subject area:
Career and technical education
ISTE Standards:
For Education Leaders:
Equity and Citizenship Advocate
  • Ensure all students have access to the technology and connectivity necessary to participate in authentic and engaging learning opportunities.
  • Model digital citizenship by critically evaluating online resources, engaging in civil discourse online and using digital tools to contribute to positive social change.
  • Cultivate responsible online behavior, including the safe, ethical and legal use of technology.
Disclosure:
The submitter of this session has been supported by a company whose product is being included in the session

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