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Leading with the Three Cs: Communication, Credibility Culture

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ASCD Annual Content
Recorded Session
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Session description

"Leading with the Three Cs: Communication, Credibility, Culture" explores essential leadership elements for creating dynamic, effective educational environments. This session equips leaders with strategies to enhance communication, build trust through credibility, and foster a positive organizational culture that supports success and collaboration in schools.

Outline

"Leading with the Three Cs: Communication, Credibility, Culture"

Session Breakdown For a 60-minute Session on "Leading with the Three Cs: Communication, Credibility, Culture"

Introduction and Overview (10 minutes)

Objective: Set the stage by defining the Three Cs and explaining their significance in educational leadership.
Participants will learn the key principles of communication, credibility, and culture and their impact on school leadership.

Communication Strategies (15 minutes)

Objective: Explore effective communication techniques to enhance relationships and school culture.
Participants will practice and discuss specific communication tools for fostering transparency and openness with staff and students.
Outcome: After this segment, participants will be able to apply targeted communication techniques to improve engagement and trust.

Building Credibility (15 minutes)

Objective: Present strategies to build and maintain credibility as leaders.
Participants will engage in self-reflective exercises to assess their credibility and discuss actionable steps for building trust with their teams.
Outcome: Participants will learn how to consistently demonstrate credibility through transparent decision-making and accountability.

Cultivating a Positive School Culture (15 minutes)

Objective: Introduce methods to create and sustain an inclusive, collaborative culture.
Participants will explore case studies on school culture and discuss best practices to improve their own environments.
Outcome: Participants will gain tools to assess and enhance school culture by fostering inclusivity and shared values.

Q&A and Closing Remarks (5 minutes)

Objective: Allow time for reflection and clarification of key concepts.

By the end of the session, participants will have practical tools to enhance their communication, credibility, and ability to foster a positive school culture​

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Supporting research

Patterson, K., Grenny, J., McMillan, R., & Switzler, A. (2012). Crucial conversations: Tools for talking when stakes are high (2nd ed.). McGraw-Hill.

Sinek, S. (2014). Leaders eat last: Why some teams pull together and others don't. Portfolio.

Wiseman, L. (2010). Multipliers: How the best leaders make everyone smarter. HarperBusiness.

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Presenters

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Assistant Professor
Lamar University

Session specifications

Topic:

Collaboration and Communication

TLP:

No

Audience:

Corporate, District Level Leadership, School Level Leadership

Attendee devices:

Devices not needed

Subject area:

Other: Please specify

Disclosure:

The submitter of this session has been supported by a company whose product is being included in the session