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Strengthening School Culture by Cultivating Organizational Identity: Strategies for Growth & Unity

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ASCD Annual Content

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Session description

If culture is 'what makes us...us,' developing collective identity is essential. This dynamic session explores building identity through shared values, diverse perspectives, common challenges, and desired impact. Participants will discover how to integrate this identity throughout the organization, use it for accountability, and celebrate it for sustained growth.

Outline

5 min: Introduction. Participants will introduce themselves to neighbors and share three words that describe the organizations that they lead.
10 min: Understanding Collective Identity. What is it? What is it not? Why is it important. Participants will distinguish between two scenarios to determine which school has the stronger collective identity, then analyze how identity feeds school culture.
20 min: Introduce multiple ways to develop/build a collective identity - shared values, unique differences, desired impact, and around problems of practice.
10 min: Participants will be led through an exercise to show how this is done.
10 min: Now let's leverage identity in our leadership work and celebrate the impact our collective identity has made on our organization.
5 min: Bring session to a close through a call to action.

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Supporting research

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
School Culture Rewired: Steve Gruenert & Todd Whitaker

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Presenters

Alisa Simeral

Author/Consultant

Learning Systems, Inc.

Session specifications

Topic:

School Culture and Climate

TLP:

Audience:

District Level Leadership, School Level Leadership

Attendee devices:

Devices useful

Attendee device specification:

Smartphone: Android, iOS, Windows
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows