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Amazon and DoorDash Have Changed the Classroom — Here's Why

Pennsylvania Convention Center, 114 (Nutter Theater)

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Director of Educational Technology Services
Lincoln Intermediate Unit 12
ISTE Certified Educator
Jared Mader is the Director of Educational Technology for the Lincoln Intermediate Unit. He has led the technology divisions for two enterprise organizations of over 1200 employees and thousands of students. He has been identified as a PDE State Keystone Technology Integrator and is the 2017 PAECT Outstanding Leader of the Year. He is an ISTE Certification Trainer and Faculty Member for ISTE. These roles have allowed him to be a regular contributing author for the Learning and Leading with Technology Publication, a regular ISTE webinar presenter, and a presenter for ISTE at GETEX 2010, in Dubai, UAE.
Assistant Director of Educational Technology Services
Lincoln Intermediate Unit 12
ISTE Certified Educator
Ben is the Assistant Director of Technology at the Lincoln Intermediate Unit, a service agency in Pennsylvania. Ben has engaged in professional development across the globe in his consultancy, EdTechInnovators. He is a former ISTE Board of Directors member and was the Regional Program Chair for the 2019 ISTE Conference in Philadelphia. Ben is the President of PAECT, the PA ISTE Affiliate. He is an ISTE Certified Educator and delivers the ISTE Certification as his organization is a provider (CAP).

Session description

Now more than ever, our students and their families have similar expectations for their experiences with their schools and teachers as what they see in their consumer roles. The consumer experiences of our families are shaping how we need to reform our practices in the classroom. Come and learn how!

Purpose & objective

- Educational or infrastructure challenge/situation.
Consumers of today are experiencing more personalization, access to nearly real-time order processing and shipment information, and faster service than ever before. Access to 24/7 chat features allow consumers to get answers to their questions at their convenience and in their schedules. These shifts in the consumer market do not entirely abstract or mirror what experiences these same individuals have with the educational system. Parents, in many cases, don't have real time access to the information they need to make supportive decisions and actions to help their students. Students, often, are not seen as individuals who have very unique and very specific needs.

- Technology intervention (include specific names/titles and descriptions if tools are not widely known and available).
This session will explore how schools and school leadership can apply the principles seen employed by companies like Amazon, Etsy, and Walmart to reform classroom and organizational practice to more closely mirror the customer experience of these widely popular consumer segments.

- Models employed (include a brief description).
The business and analytics models of the most widely used consumer markets will be analyzed and their practices abstracted to the education arena to share how educational institutions can best meet the needs of today's parents and students who expect similar experiences in their interactions with their schools when compared to the companies from where they render services and goods.

- Lesson plans or instructional activities/strategies employed (include a brief description of your instructional electronic resources or tools used).
We will be sharing tools and resources that are able to accomplish the real-time interactions seen in the consumer market within the educational space.

- Evidence of success.
We have been able to implement many of the tools that will be shared in this session within our own educational service agency to help our schools implement practices with parents and students that provide real time access to data and more timely feedback from educators.

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Implications on What Today’s Consumers Want from Schools and School Leadership (20-minutes)
Topics will include:
Applying the concept of "cord cutting" to education
Personalization of Content, Pacing for Me (the student)
Leveraging Economies of Scale to Improve Efficiency
Tapping into academic "social networks".

Implications of “Redefining the Service” on Schools and School Leadership (20-minutes)
Topics will include:
What “analog” experiences still need “digital convergence”?
What’s lost in the conversion? E.g. What gaps need to be
What does pacing look like in the conversion?
Individualism - Flexibility to be able to change (e.g. Course drop periods, pick my schedule)

Implications of “Advanced Analytics” on Schools and School Leadership (20-minutes)
Topics will include:
Identifying areas of growth using machine learning and being prescribed or offered what is needed
Real-time Progress Monitoring for Learners. (E.g. No more delays in the connection of assessment and reflection)
“Death of the Letter Grade”
Protecting Student Privacy and Educating Students on their own Data

The delivery method of this content will be through group discussion around these topics and peer-to-peer "turn and talks" around how the audience is currently accomplishing or not accomplishing these strategic areas of educational reform.

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Supporting research

The following research on why consumers are gravitating to the most popular consumer markets were used to abstract these principles and trends to the educational arena:
Reasons for Online Shopping:

Importance of Real Time Customer Support

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Session specifications

Personalized learning
Grade level:
Skill level:
Chief technology officers/superintendents/school board members, Curriculum/district specialists, Principals/head teachers
Attendee devices:
Devices useful
Attendee device specification:
Smartphone: Android, iOS, Windows
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
ISTE Standards:
For Educators:
  • Use technology to create, adapt and personalize learning experiences that foster independent learning and accommodate learner differences and needs.
  • Manage the use of technology and student learning strategies in digital platforms, virtual environments, hands-on makerspaces or in the field.
  • Use technology to design and implement a variety of formative and summative assessments that accommodate learner needs, provide timely feedback to students and inform instruction.
Additional detail:
Session will be simulcast live