Listen and learn: Ed talk 
Streaming Session
Recorded Session
- Educational or infrastructure challenge/situation.
Consumers of today are experiencing more personalization, access to nearly real-time order processing and shipment information, and faster service than ever before. Access to 24/7 chat features allow consumers to get answers to their questions at their convenience and in their schedules. These shifts in the consumer market do not entirely abstract or mirror what experiences these same individuals have with the educational system. Parents, in many cases, don't have real time access to the information they need to make supportive decisions and actions to help their students. Students, often, are not seen as individuals who have very unique and very specific needs.
- Technology intervention (include specific names/titles and descriptions if tools are not widely known and available).
This session will explore how schools and school leadership can apply the principles seen employed by companies like Amazon, Etsy, and Walmart to reform classroom and organizational practice to more closely mirror the customer experience of these widely popular consumer segments.
- Models employed (include a brief description).
The business and analytics models of the most widely used consumer markets will be analyzed and their practices abstracted to the education arena to share how educational institutions can best meet the needs of today's parents and students who expect similar experiences in their interactions with their schools when compared to the companies from where they render services and goods.
- Lesson plans or instructional activities/strategies employed (include a brief description of your instructional electronic resources or tools used).
We will be sharing tools and resources that are able to accomplish the real-time interactions seen in the consumer market within the educational space.
- Evidence of success.
We have been able to implement many of the tools that will be shared in this session within our own educational service agency to help our schools implement practices with parents and students that provide real time access to data and more timely feedback from educators.
Implications on What Today’s Consumers Want from Schools and School Leadership (20-minutes)
Topics will include:
Applying the concept of "cord cutting" to education
Personalization of Content, Pacing for Me (the student)
Leveraging Economies of Scale to Improve Efficiency
Tapping into academic "social networks".
Implications of “Redefining the Service” on Schools and School Leadership (20-minutes)
Topics will include:
What “analog” experiences still need “digital convergence”?
What’s lost in the conversion? E.g. What gaps need to be
filled?
What does pacing look like in the conversion?
Individualism - Flexibility to be able to change (e.g. Course drop periods, pick my schedule)
Implications of “Advanced Analytics” on Schools and School Leadership (20-minutes)
Topics will include:
Identifying areas of growth using machine learning and being prescribed or offered what is needed
Real-time Progress Monitoring for Learners. (E.g. No more delays in the connection of assessment and reflection)
“Death of the Letter Grade”
Protecting Student Privacy and Educating Students on their own Data
Passwords
The delivery method of this content will be through group discussion around these topics and peer-to-peer "turn and talks" around how the audience is currently accomplishing or not accomplishing these strategic areas of educational reform.
The following research on why consumers are gravitating to the most popular consumer markets were used to abstract these principles and trends to the educational arena:
Reasons for Online Shopping:
Source: https://financesonline.com/black-friday-statistics/
Importance of Real Time Customer Support
Source: https://financesonline.com/black-friday-statistics/
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