Listen and learn: Ed talk 
Recorded Session
Participants will learn to develop clear goals and use those to drive decisions on which social media platforms to use and how to use them.
Participants will gain some insight into the different strengths and weaknesses of common social media platforms (like facebook, twitter, instagram, and tiktok) and how to identify which platform/s will best serve their school library or schools' individual needs.
Participants will understand various strategies and approaches to using social media for a school library or school's outreach and community-building goals.
We'll start with an introduction of the concept of social media my story of how leveraging social media has drastically impacted the building of our strong school library program and community presence. We'll next move into the practical "getting started" tips and strategies, guiding participants through the process of identifying specific goals and expected outcomes as well as how to use those to drive your decision as to which platform/s to choose to direct their energy towards. The final section we'll move into will be practical tips and tricks for being efficient in content creation, deciding what kind of content to post, getting your intended audience to follow you, building engagement, and more, with lots of examples provided. We'll conclude with time for questions and discussion.
See "presenter background" for some insight into the demand for this topic. When I presented on this at American Library Association this past summer the conference room my session was assigned was packed full, standing room only. There is a definite hunger by school library professionals, and other education professionals, to be able to leverage social media and yet a hesitancy or uncertainty about it, as many adults don't feel savvy enough to tackle the project. My presentations break it down in a way that makes the attendees feel comfortable and capable of taking on the social media challenge.
Return
Trips and Tours