Creative guidelines

View the creative guidelines for these branding opportunities. Submit all materials for purchased advertising through the exhibitor services portal.

Facility Messaging

• Banners
  • 4'x12'
  • 8'x12'
• Free-standing signs
• Floor clings

Public Space Messaging

• Escalator Advertising
• Public space activation
• Photo Op Wall Cling
• Directional Map Branding
• Digital Signs
• Educator Support - Attendance Scholarship Underwriter

Print

Raffle Book Ads

• Cover position
• Premium and standard positions

Games

Expo hall raffle game

• Game participation coupon
• Bundle option: Ad position

Mobile App Opportunities

• Mobile App banners

Terms

• General advertising terms and conditions
• Expo Raffle Game Rules and Regulations
• Attendee Mail List Terms and Conditions



Banners must follow the specifications below.

Dimensions

Single-sided: 4' x 12' vertical
All banners must have 4.5" top and bottom margins to allow space for the banner pole seams. Color can bleed, but avoid copy and images that could get trimmed away in production.

Color specifications

All files must be submitted as four-color CMYK. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type

All images should be 100 dpi at 100% scale with no bleeds or crop marks.

The following file types are acceptable:
• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS.
No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.
Please convert all fonts to outlines and flatten/embed all images.

Order deadline: May 15, 2024
Creative deadline: May 15, 2024
Banners must follow the specifications below.

Dimensions

Single-sided: 8' x 12' vertical
All banners must have 4.5" top and bottom margins to allow space for the banner pole seams. Color can bleed, but avoid copy and images that could get trimmed away in production.

Color specifications

All files must be submitted as four-color CMYK. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type

All images should be 100 dpi at 100% scale with no bleeds or crop marks.

The following file types are acceptable:
• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS.
No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.
Please convert all fonts to outlines and flatten/embed all images.

Order deadline: May 15, 2024
Creative deadline: May 15, 2024

Meterboard, double sided, inside the expo along the front main aisle. Meterboard, double sided, outside the expo in public space. Free-standing signs must follow the specifications below. All signs will be placed within the template (provided below) that includes a unifying ISTELive 24 header. Please download this template for reference as you create graphic materials.

Dimensions

All free-standing signs are double sided

Finished size: 37.75" x 78.5"

Available graphic area: 37.75" x 71.5" (Download template)

Images and color may bleed to the full size, as a metal frame will border all signs. Avoid copy or critical images that could be obscured once the sign is assembled, or trimmed away in production.

Color specifications

All files must be submitted as four-color CMYK. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type

All files should be 300 dpi at 100% scale with no bleeds or crop marks.

The following file types are acceptable:

• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS.

No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.

Please convert all fonts to outlines and flatten/embed all images.

Order deadline: May 15, 2024
Creative deadline: May 15, 2024

Expo Hall floor decals must follow the specifications below.

If you ordered a floor cling bundle, you will submit five separate files.

Dimensions

Finished trimmed size: 36"x 36" or 3' x 3'

Live print area: 35" x 35"

Leave margin for live area. Color can bleed but avoid copy and images that could get trimmed away in production.

Color specifications

All files must be submitted as four-color CMYK. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type

All files should be 300 dpi at 100% scale with no bleeds or crop marks.

The following file types are acceptable:

• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS.

No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.

Please convert all fonts to outlines and flatten/embed all images.

Order deadline: May 15, 2024
Creative deadline: May 15, 2024

Escalator clings must follow the specifications below for artwork creation. For particular dimensions contact exhibit management.

Color specifications

All files must be submitted as CMYK process builds only. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Resolution

All files should be 300 dpi at 100% scale with no bleeds or crop marks.

File type

The following file types are acceptable:

• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS

No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.

Please convert all fonts to outlines and flatten/embed all images.

Dimensions

Leave margin for live area. Color can bleed but avoid copy and images that could get trimmed away in production.

Order deadline : May 15, 2024
Creative deadline: May 15, 2024

Wall clings are 4’x5’ landscape and will appear in high traffic areas as attendees move about the conference.

Dimensions

Finished trimmed size: 48" x 60" or 4' x 5'

Live print area: 3' 10" x 4' 10"

Leave margin for live area. Color can bleed but avoid copy and images that could get trimmed away in production.

Color specifications

All files must be submitted as CMYK process builds only. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type

All files should be 300 dpi at 100% scale with no bleeds or crop marks.

The following file types are acceptable:
• PDF saved from Illustrator, InDesign or Photoshop.
• JPG exported from Illustrator or Photoshop.
• Additional file types accepted: TIFF, PSD, EPS.
No Microsoft Word or Excel, Works, Quark or Corel files will be accepted.

Please convert all fonts to outlines and flatten/embed all images.

Order deadline : May 15, 2024
Creative deadline: May 15, 2024

Public Space Activation

Host a high-traffic interactive activity in a 10’ x 20’ space outside the Expo Hall. Public space activation areas will be located around the facility in proximity to Association and other event activations. Help your brand stand out with this unique opportunity to connect and share joy with attendees, while also offering a social media moment.

* An interactive activity in a public activation space is different from a booth activity and sponsor conference room programming. Interactive activity must be mutually agreed upon.

Process

Submit a written proposal of your Public Space Activation plans along with an initial footprint to for review by ISTE. Once plans are agreed upon, final floor plans must be supplied to Exhibit Management for approval.

Actions that are not permitted

Public space activation plans cannot include any of the follow:

• Sales pitches or selling
• Giveaways
• Playgrounds
• Deep educational activities
• Duplication of booth activities

Order deadline : May 8, 2023


Creative deadline: May 8, 2023

Large format screen in atrium lobby, 5 second video spot or still image

Dimensions

20’ W x 5’5” H
Located in the atrium lobby
No audio available
9’ from floor to bottom of video screen

Resolution

Full Screen 2400 x 675 pixels (Horizontal)

File Type

The following file types are acceptable:
Video files: MP4 with H.264
Animated image files: GIF

Order deadline : May 29, 2024
Creative deadline: May 29, 2024

Creative materials must follow the specifications below. Please see the individual dimensions for each ad size ordered.

Color specifications

All files must be submitted as CMYK process builds only. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type and resolution

Ads must be submitted as PDF files with no print markers and have a print-quality resolution of at least 300 dpi.

Fonts must be embedded.

Dimensions

Please carefully note the dimensions and live image area specified in the graphics below for each ad size ordered.

Finished raffle book page size: 6" w x 9" h

Full-page and cover ads



Order deadline: May 15, 2024
Creative deadline: May 15, 2024

Game participation coupon insert. Creative materials must follow the specifications below.

Color specifications

All files must be submitted as CMYK process builds only. We will not accept spot colors. If you submit Pantone colors, we will convert them to CMYK equivalents.

Format/file type and resolution

Ads must be submitted as PDF files with no print markers and have a print-quality resolution of at least 300 dpi.

Fonts must be embedded.

Dimensions

Please carefully note the dimensions and live image area specified in the graphics below for each ad size ordered.

Finished raffle book page size: 6" w x 9" h

Full-page and cover ads



Order deadline: May 15, 2024
Creative deadline: May 15, 2024

Game participation coupon insert. Each participating exhibitor will provide the following information for the coupon dedicated to your company:

• Prize name (60 character limit)
• Prize value (recommended minimum value of $500)
• 50-word description of the giveaway opportunity

All coupons will include the exhibiting company name and booth number. This information does not need to be submitted.

Please be aware that the ISTE Conference & Expo has a no-alcohol policy inside the expo hall and at all ISTE events held in the convention center. Prizes for the expo hall raffle cannot be alcohol of any kind.

Order deadline: May 15, 2024
Creative deadline: May 15, 2024

All conference digital banner ads (both premium and standard positions) must follow the specifications below. Banner ads will require the submission of two sizes to accommodate device sizes.

Dimensions

Image size for portrait-oriented devices:
1242 pixels wide x 213 pixels high (safe area 1072 pixels wide) @ 72 dpi

Image size for landscape-oriented devices:
1920 pixels wide x 141 pixels high (safe area 1920 pixels wide) @ 72 dpi

Due to various smartphone screen sizes, the ad may be automatically cropped on some devices. Avoid placing critical content outside the safe area.

Format/file type (all image sizes)

PNG

File size (all image sizes)

Max 1MB

Color specifications

RGB
Information to come.
File types Accepted: .png, .jpg or .gif files.

Size: 300px x 300px exactly

Color and Resolution: Hi resolution image 72 dpi or greater, color in RGB.

Max File Size: 400KB