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Blending Cultural Responsiveness and Emotional Intelligence in a Chatbot for HBCU Enrollees

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Pennsylvania Convention Center, 203AB

Participate and share: Interactive session
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Presenters

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Norfolk State University
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Postdoctoral associate
Yale Center for Emotional Intelligence
Maneeza Dawood is a postdoctoral associate at the Yale Center for Emotional Intelligence. She holds a PhD in psychology from Columbia University.
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VP Content Architecture & Solutions
Mainstay
Julie Delich has an EdD in Educational Leadership and serves as VP of Content Architecture & Solutions at Mainstay. She has 20 years of higher education experience focused on improving student enrollment and retention outcomes. Additionally, she spent 8 years working in mental health. She has designed research-based academic advising models (The Online Learner Advising Model - OLAM and the COMPASS Engagement model). Her approach delivered year over year high persistence and graduation rates (16% and 29% higher than comparable institutions respectively). Further, she has designed tuition planning services which increased application to start conversions by 37%.
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Assoc. Director of Institution Partner
Partnership for Education Advancement
Tiffany Wilson leads the project management work with Ed Advancement’s Institutional Partnerships. Tiffany has ten years of higher education experience in the admissions, recruitment, and non-profit sector with a focus in program management. Tiffany has a Master of Business Administration from Philadelphia University and also holds a Project Management Certificate from Harvard Manage Mentor.

Session description

We will share takeaways from a multi-organizational collaboration working to embed cultural responsiveness and emotional intelligence into a chatbot for undergraduate students at HBCUs. We will discuss the motivations for the project, how we have built capacity among our organizations, and early outcome data from the project.

Purpose & objective

Participants will be able to:
Identify challenges facing students (particularly first-generation, low-income) in college enrollment and retention
Describe the intersection of cultural responsiveness and emotional intelligence in an AI-informed chatbot
Synthesize how cultural responsiveness and emotional intelligence are hypothesized to intersect in a chatbot to boost student outcomes

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Outline

We’ll begin with an audience poll about challenges facing undergraduate students and the institutions that serve them (5 minutes)
We will share an overview of our collaborative project, including its goals and objectives (7 minutes)
Then, each organization will share their piece of the puzzle: technology, cultural responsiveness and emotional intelligence (10 minutes)
We will showcase some of the bot’s scripts and behaviors, highlighting how cultural responsiveness and emotional intelligence content have been integrated to increase supportiveness of student needs (7 minutes)
Then, we will have a moderated discussion between team members about what motivated them to participate in this project, how our separate expertises complement each other, why we believe this project will make a difference, and what we’ve learned from each other. During this portion, we will collect questions from the audience. (20 minutes)
We will close by answering audience questions (10 minutes)

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Supporting research

Below is a sampling of white papers pertaining to the Mainstay chatbot:
https://mainstay.com/resources/bridging-the-gap/
https://mainstay.com/resources/building-an-empathy-engine-for-meaningful-communication/
https://mainstay.com/resources/all-about-behavioral-intelligence/

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Session specifications

Topic:
Equity and inclusion
Grade level:
Community college/university
Skill level:
Beginner
Audience:
Teacher education/higher ed faculty
Attendee devices:
Devices useful
Attendee device specification:
Smartphone: Android, iOS, Windows
Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows
ISTE Standards:
For Education Leaders:
Visionary Planner
  • Engage education stakeholders in developing and adopting a shared vision for using technology to improve student success, informed by the learning sciences.
Systems Designer
  • Ensure that resources for supporting the effective use of technology for learning are sufficient and scalable to meet future demand.
  • Establish partnerships that support the strategic vision, achieve learning priorities and improve operations.