Become a Master Graphic Designer

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Listen and learn : Lecture

Kathy Schrock  
Learn the principles of good graphic design. Then, utilizing Canva as the demonstration platform, see how to create useful and eye-catching graphics to enhance websites, units, Twitter feeds and parent communications. Explore student visual assessments, which have students designing creative projects.

Audience: Coaches, Library media specialists, Teachers
Skill level: Beginner
Attendee devices: Devices not needed
Participant accounts, software and other materials: Not necessary for the session, but nice to have on their devices to work on after the session!
Canva (online: create a free account)
Canva iOS app:
Canva Android app:
Topic: Creativity & curation tools
Grade level: 6-12
ISTE Standards: For Coaches:
Content Knowledge and Professional Growth
  • Engage in continual learning to deepen content and pedagogical knowledge in technology integration and current and emerging technologies necessary to effectively implement the ISTE Standards •S and ISTE Standards •T.
For Educators:
  • Design authentic learning activities that align with content area standards and use digital tools and resources to maximize active, deep learning.
For Students:
Creative Communicator
  • Students choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication.

Proposal summary

Purpose & objective

As a result of attending this session, participants will be able to recognize a good graphic design. By learning about balance, contrast, repetition, contrast, dominance, and hierarchy, they will come away with how best to use these methods to help students learn. In addition, by also including color research and looking at samples of well-designed graphics for classroom use, participants should feel confident about both implementing the principles and teaching them to students.


The sections of this session include Principles of Good Design, Common Mistakes, Designing for Your Classroom, and Visual Assessments for Students. Each of these 4 areas are approximately 15 minutes in length.

To engage the audience, after each section has been covered, they will be presented with a sample of a good or not-so-good graphic design and asked to discuss its properties with someone sitting near them for 1 minute. The item will be de-constructed at the end of that time.

Supporting research

Lynell Burmark: Visual literacy. Learn to see. See to learn. (ASCD, 2002)
Ellen Lupton: Graphic Design: The new basics. (Princeton Architectural Press, 2015)
Ellen Lupton: Design is storytelling. (Cooper Hewitt: Smithsonian Design Museum, 2017)

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Kathy Schrock, Kathy Schrock

Kathy Schrock has been a school district Director of Technology, an instructional technology specialist, and a middle school, academic, museum, and public library librarian. She is currently an online adjunct graduate-level professor for Wilkes University (PA) and an independent educational technologist. She has been involved with technology to support teaching and learning since the early 1990's, and is an Adobe Education Leader, a Google Certified Innovator, an Amazon Teacher Innovator, an Apple Teacher 2016, an Alpha Squirrel, a ThingLink Certified Educator, a MakerBot Curriculum Creator, and a Discovery Education Guru. URL: Twitter:@kathyschrock