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Visual Storytelling, Creativity and Design

Pennsylvania Convention Center, Terrace Ballroom IV

Participate and share: Interactive session
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Elevate Education
Ken Shelton has been an educator for over 20 years, many of which were spent teaching technology to middle school students. He has worked extensively at the policy level with a number of state departments of education, ministries of education and nonprofits, and was appointed to an Education Technology Task Force formed by a previous California State Superintendent of Public Instruction. Shelton regularly gives keynote presentations and consults and leads workshops on educational technology, equity and inclusion, anti-racism, multimedia literacy, cultural intelligence, visual storytelling and instructional design. He’s an Apple Distinguished Educator, a Microsoft Innovative Educator Expert and a Google Certified Innovator. In 2018, he earned ISTE’s Digital Equity PLN Excellence Award. He was also named an influencer to follow by EdTech Magazine. Shelton holds a master’s degree in education with specialties in edtech and new media design and production.

Session description

This fun-filled, interactive and engaging presentation will give you the strategies, techniques and methodologies you need to produce effective presentations (visual designs). The methodologies, design principles and examples are applicable to any presentation format and any graphic design, and can be used on a variety of presentation platforms.

Purpose & objective

In many cases, the most selected and delivered method of storytelling, information, and knowledge is through presentations. The primary purpose of this session is to identify ways in which we can design, and in turn, deliver presentations that have the power to covert, engage, and inspire an audience.

The key objectives of this session are the following:

-Attendees will be able to differentiate the characteristics of good v. bad presentation design -Attendees will be able to identify the key components to a well-designed presentation
-Attendees will be provided with supporting research/resources available on visual literacy
-Attendees will learn the key principles of visual literacy (color, contrast, typeface, shape, size, and slide real estate)
-Attendees will learn how to differentiate images based upon classification and intended story
-Attendees will be provided with a variety of strategies for identifying the most effective visuals to use in support of a message or concept

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Introduction and Introductory Activity (10 minutes)

Discussion on theories and concepts of visual literacy/visual learning (15 minutes)

Discussion and interactive analysis of imagery: categories, design, stories, and composition (10 minutes)

Design activity with imagery including typeface, contrast, image "real estate," and overall message (15 minutes)

Exposition and discussion of bad or ineffective presentation design (15 minutes)

Demonstration/Examination of effective presentation design and delivery (20 minutes)

Demonstration and sharing of free resources available for the curation of content (multimedia and images) and publishing work (5 minutes)

Each component of this session includes interactive participation with attendees throughout the design process.

The distribution of assets for this BYOD will occur prior to the workshop.

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Supporting research

Duarte, N. (2008). Slide:ology: The art and science of creating great presentations. Beijing: O'Reilly Media. Duarte, N. (2010). Resonate: Present visual stories that transform audiences. Hoboken, N.J.: Wiley. Reynolds, G. (2011). The naked presenter: Delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders. Reynolds, G. (2008). Presentation zen: Simple ideas on presentation design and delivery. Berkeley, CA: New Riders Pub. Burmark, L. (2011). They snooze, you lose: The educator's guide to successful presentations. San Francisco: Jossey-Bass. Burmark, L. (2002). Visual literacy: Learn to see, see to learn. Alexandria, Va.: Association for Supervision and Curriculum Development. Gallo, C. (n.d.). Talk like TED: The 9 public speaking secrets of the world's top minds. Duarte, N and Sanchez, P (2016). Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

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Session specifications

Skill level:
Curriculum/district specialists, Professional developers, Teachers
Attendee devices:
Devices required
Attendee device specification:
Laptop: Chromebook, Mac, PC
ISTE Standards:
For Coaches:
Professional Learning Facilitator
  • Design professional learning based on needs assessments and frameworks for working with adults to support their cultural, social-emotional and learning needs.
For Education Leaders:
Empowering Leader
  • Inspire a culture of innovation and collaboration that allows the time and space to explore and experiment with digital tools.
For Educators:
  • Explore and apply instructional design principles to create innovative digital learning environments that engage and support learning.