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Our Biggest EdTech Failure: No Marketing Plan

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Pennsylvania Convention Center, 122B

Listen and learn: Ed talk
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Presenters

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Dir - Innovation & Strategic Partnership
Montgomery County Intermediate Unit 23
@brandonlanger
Brandon Langer is the Program Administrator of Instructional Technology at MCIU where he oversees Montgomery Virtual Program (MVP), manages the MCIU Learning Network, and supports the intentional integration of instructional technology and consortium partnerships across Pennsylvania. His passion for student success is grounded in his belief that teachers, not the computer, are the most powerful asset in the classroom today. Brandon hosts the OPL Podcast and Talking EdTech with MCIU and serves as a production advisor and editor for the PA Leadership Podcast. He can be followed on twitter @BrandonLanger.

Session description

Marketing is not simply advertising, it is an intentional process of uncovering, understanding, and working to meet the needs of users, customers, and stakeholders. EdTech continues to be our biggest opportunity to do accomplish this, but we fall short. We must do better and this is where we start.

Session specifications

Topic:
Leadership