First-Time Exhibitors

Make your first ISTELive count.

You’re not just exhibiting to a crowd. You’re meeting educators and leaders who come to ISTELive to discover ideas, explore solutions, and find what works.

That makes your first ISTELive an opportunity to build relationships with the people who use, influence, and make decisions about education technology, educator practice, and instructional strategy.

We’ve made it easier to get started with a first-timer booth option, special savings, and opportunities to help you create activity at your booth and turn conversations into quality leads.

An easy way to get on the floor.

Start with a booth that fits your goals and your budget.

First-time exhibitors can choose a 5×10 booth or a standard 10×10 booth or larger. Use your space to demonstrate your solution, have conversations, or create an experience that gives attendees a reason to stop.

Get people to your booth. Start conversations. Build your pipeline.

Your booth is the starting point, but the goal is meaningful engagement with people who are interested in what you offer.

45% off select Raffle opportunities

Give attendees a reason to visit your booth while extending your visibility beyond it.

First-time exhibitors receive 45% off:

Expo Hall Raffle Game
Raffle Bundle
Raffle Coupon Book Advertising

Use these opportunities to create activity at your booth, encourage attendee engagement, and connect with more potential customers.

Learn more about the Expo Hall Raffle Game

$100 off Lead Tracking

Make the most of the conversations you start.

First-time exhibitors receive $100 off Lead Tracking, giving you a simple way to capture and organize information from attendees who show genuine interest in your products or services.

More than a name, a good lead captures the reason someone stopped by — so your team knows who to follow up with and why.

After you apply for your booth, you’ll receive a link via email to claim your $100 Lead Tracking discount. You can also claim the discount through the link in your Exhibitor Services Portal.

Make the most of your first show.

You don't need a complicated strategy. A few things can make a big difference.

Before you arrive

Set a goal.
Decide what success looks like — qualified leads, product interest, meetings, partnerships, or something else.

Make your value clear.
Attendees should quickly understand what you offer and why it matters.

Give people a reason to visit.
Promote your booth, demos, activities, or other experiences before the show.

On the floor

Start with a conversation.
Ask what brought attendees to ISTELive and what challenges they're trying to solve.

Show, don't just tell.
A demo, interactive experience, useful resource, or compelling question can turn a passerby into a real conversation.

Capture the good leads.
Take a moment to understand what each attendee is looking for and capture useful information while the conversation is fresh.

And wear comfortable shoes.

After the show

Follow up while the conversation is still fresh. Prioritize the people who showed real interest and follow through on the connections you made.

Then take a look at what worked, and use it to make your next ISTELive even better.

New to exhibiting? We're here to help.

From choosing your booth to planning how you'll engage attendees, our exhibit team can help you find the right approach for your first ISTELive.