ISTE Student Standard 6 Creative Communicator: Creating Custom Messages for Intended Audiences

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Location: Room 255-7
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Explore and create : Creation lab

Michael Bell  
Gohar Hamo  
Andrea Lugo  
Renee Sanchez  

Participants will engage in the four elements of a project process to create a custom message for intended audiences using digital citizenship as the topic. Participants will walk away with all the resources and a lesson template to deliver a four elements process lesson with any subject matter content.

Audience: Coaches, Curriculum/district specialists, Teachers
Skill level: Beginner
Attendee devices: Devices required
Attendee device specification: Laptop: PC, Chromebook, Mac
Topic: Using the ISTE Standards
Grade level: PK-12
Subject area: Language arts, STEM/STEAM
ISTE Standards: For Students:
Creative Communicator
  • Students publish or present content that customizes the message and medium for their intended audiences.
  • Students communicate complex ideas clearly and effectively by creating or using a variety of digital objects such as visualizations, models or simulations.
Digital Citizen
  • Students cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world.

Proposal summary

Purpose & objective

Participants will understand the elements of message and audience to customize projects.
Participants will create a message for an audience about a digital citizenship project.
Participants will design a lesson focusing on message and audience.

Guiding Question:
How do we develop systems that enable students to create customized audience driven content?


10 mins: Welcome and Inclusion Activity: Pictionary
10 mins: Grounding: Elements of a Message and Audience
30 mins: Craft a message
Appeal to an audience
Utilize an approach to develop a message for an audience
Leverage technology to deliver a message for an audience
20 minsExplore: Crafting a Digital Citizenship Message for an Audience
18 mins: Apply: Plan a Lesson with a Message for an Audience
2 mins: Reflection and Closing

Supporting research

UDL website link:

Gradual Release Model:

ISTE Students Standards Videos:

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Michael Bell, Spotify

Michael Bell started his career 12 years ago as a middle school English History and Technology teacher in California before moving to software sales at growth EdTech companies including IXL Learning and Newsela. For the past 3 years Michael has been serving a founding sales leader at Spotify's first EdTech product Soundtrap for Education. Michael is passionate about helping school districts around the globe purchase and adopt high quality research-backed tools to increase student achievement and revolutionize learning in the classroom.

Gohar Hamo, LAUSD

I am an Instructional Technology Facilitator with LAUSD. I help schools across our district integrate digital resources that enhance their curriculum. This empowers teachers to leverage future ready instruction and students to engage with their learning.

Andrea Lugo, El Dorado Ave ES
ISTE Certified Educator

Andrea Lugo is an Instructional Technology Facilitator, whose mission is to build teachers capacity with integrating technology in all core content areas. Andrea knows all students deserve access to 21st century tools to become future ready. Becoming National Board Certified as well as ISTE Certified Educator has allowed Andrea to facilitate positive change within the district. She advocates for equity, access and learning use of technology, coding, and game based learning for all students.

Renee Sanchez, Los Angeles Unified School District

Renee Sanchez currently serves as an Instructional Leadership Support Specialist with Instructional Technology Initiative. She has worked as an educator in the Los Angeles Unified School District for 14 years. Her goal is to provide equitable opportunities to all students in educational technology, computer science, and digital citizenship. Renee’s work is rooted in the belief that all students can learn, and education is foundational to life success.

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