Computational Thinking + Marketing = Increased Engagement |
Participate and share : Interactive session
Christine Arman Amy Hemme
Are you interested in infusing computational thinking into your district or classroom? Participants will explore explicit strategies for how to market computational thinking in their district or classroom. Lessons will be shared to build dynamic activities, modeled around mainstream marketing practices, to increase participation during and in between learning sessions.
Audience: | Teachers, Curriculum/district specialists, Library media specialists |
Skill level: | Beginner |
Attendee devices: | Devices not needed |
Topic: | Computer science & computational thinking |
Grade level: | PK-12 |
Subject area: | Language arts, STEM/STEAM |
ISTE Standards: | For Coaches: Learning Designer
Designer
Computational Thinker
|
The first year of any cohort can bring challenges of attendance and growth, particularly during a pandemic.
This presentation will discuss the challenges experienced and the strategies, processes and resources used to revamp and expand computational thinking throughout our district. Marketing strategies such as subscription boxes, loyalty programs and team building activities will be shared and demonstrated.
Session attendees will leave better prepared to start or revamp an existing computational thinking cohort, with a collection of ideas and access to more information about the strategies, processes and tools that have proven useful and successful to our district.
10 Minutes:
Introductions which will include background on the size and demographics of district and history of computational thinking in our district and the why for revamping the program
35 Minutes:
Share the different stages of reviving computational program:
1. Focus on unplugged
2. Library Book Project - distribute books with QR codes with unplugged activities to all Libraries in the district
3. Advertising - utilize social media to peak interest in cohort
4. Cohort activities focus on understanding the 4 pillars of computational thinking and infusing this understanding into classrooms.
5. "Boxes" were sent in between sessions to participants to try with their classes.
6. Social activities (eg. painting party and scavenger hunt) were used to pull all material together and build community.
7. Extension of original program - focus on designing computational thinking learning experiences.
10 Minutes:
Session Attendee Questions
The work shared by the facilitators of this session is supported by the following resources:
ISTE Standards for Computational Thinking
"Computational Thinking {and Coding} for Every Student" by Jane Krauss and Kiki Prottsman
"No Fear Coding" by Heidi Williams
"Hello Ruby" by Linda Liukas
"The Power of Computational Thinking" - by Paul Curzon and Peter W. McOwan
"Code Breaker" by Brian Aspinall
Christine Arman currently serves as an Educational Technology Facilitator for the Spring Branch Independent School District in Houston, Texas. Christine has over 7 years of experience in leadership at the campus and district levels, as a classroom teacher and ed tech coach. Christine has presented sessions and at regional and national education and educational technology conferences (including IMS Global). Twitter: @christine_arman
Ed Tech Facilitator for a public school district in Texas. 28 years of educational experience. I have held various leadership positions at the campus and district levels and have been instrumental in designing professional development. She is excited to have the opportunity to be part of a community of educators whose mission is to revamp educational practices to meet the needs of today’s students.